The Client Machine Workshop | Rich From Anywhere
Live Workshop · 50 Seats Available Thursday, September 3rd @ 11:00 AM EST
For online coaches & experts selling premium offers with webinars, who've outgrown their organic audience

How We Predictably Fill Webinars With Buyers In 2026 Using Paid Ads and a Simple AI Workflow

A 2-hour live workshop from the team behind some of the biggest names in the game, breaking down our entire webinar machine, from the ad strategy that fills it to the AI-powered system that scales it.

Grab Your Ticket For $97 2 hours + live Q&A · Lifetime replay included · Only 50 seats
Stephen Blackburn Stephen Johnson
Hosted live by:Stephen & Stephen (RFA)• Paid Ads & Webinar Specialists | 10+ Years• Three $100K days, all from live events

Believe It or Not, You're Running Two Businesses Right Now.

The first business is the delivery: the coaching, the courses, the expertise itself.

The second business is the machine: the paid ads that fill your webinars with new buyers, predictably, every single week.

Most coaches pour everything into the first business and never build the second. That results in coaches who are world-class at what they do... but still stuck at the same level year after year.

Look at what actually changed for the people we've worked with.

Myron Golden

Myron Golden

We ran the Meta ads for his "Make More Offers Challenge," profitable every single month for two years.

Graham Cochrane

Graham Cochrane

16 years all-organic, never one dollar from ads. We installed the machine, and strangers were buying in week one.

Shaquanna Brooks

Shaquanna Brooks (Ms.Business)

She was already running ads but her cost per lead was way too high. We rebuilt her machine: cost per lead cut 54%, 800-900 person rooms every week.

This workshop is about building your second business. You'll see the entire machine and walk out knowing exactly what to build, in what order, and why your last attempts never worked.

Grab Your Ticket For $97Lifetime replay included · Only 50 seats

The 5 Reasons Webinars Don't Fill In 2026

When a webinar is half-empty (or full of the wrong people) it's almost always one of these five. Most people are dealing with three or more at once and can't see any of them.

01

The Organic Ceiling

You're filling events from the same audience you've been pitching for years. Everyone who was going to register already has. Without new people flowing in, every event is a rerun to a shrinking room.

02

The Title Trap

People don't register for your event. They register for the framing of your event. Frame it wrong and the room fills with freebie seekers and tire kickers while your actual buyers scroll right past. Frame it right and the same event pulls in your ideal clients and repels everyone else.

03

The Content Blind Spot

Targeting used to be crucial. Now the success of your ads is determined by your content. The wrong content pulls the wrong people into your event, and you end up with a room full of people who can't pay you.

04

The Anti-Sales Page

Your ad worked. They clicked. Then your registration page talked them out of it. This is how people end up paying double, sometimes triple, for every lead, and blaming Facebook for it.

05

The Invisible Leak

The most expensive part of your event is the people who registered and never showed. You already paid for them, but without a backend system pulling them to the event and following up after it, most of them never even hear your offer.

Every one of these 5 leaks shows up in the numbers, if you know what to look for. In the workshop, we'll show you exactly which numbers to watch so you can find out where yours is leaking.

The dashboard we use to track every webinar: spend, revenue, show rates, and cost per sale

What Happens When the Room Is Full of Buyers?

Attendance isn't just a number. It's the atmosphere. 25 people feels dead the second you hit start and everyone senses it (especially the buyers). Now picture the same room filled with 250 of the right people. The chat's flying, momentum builds, and people buy because everyone around them is leaning in. That's what the ads and the messaging are for: not more bodies, more buyers. Ready to flip the switch? ↓

Machine Off Machine On
25 attendees

Do the math on your own offer. A few percent of 25 is nothing. A few percent of 250 changes your year. And these are the right people, not just more people, so your close rate usually goes up too. That's the machine. One event becomes every event, week after week, for as long as you own it.

Grab Your Ticket For $97Lifetime replay included · Only 50 seats

This Workshop Is For Three Specific Types of People...

1

Your events aren't filling.

The event itself works. Your close rate is fine. The room is just too small, and you're tired of pitching the same followers. You need new buyers flowing in every week.

2

You're still closing one call at a time.

You run webinars, but the room is small enough that you're still living on sales calls to hit your numbers. You know one-to-many is the way out. You just need enough of the right people in the room to make it work.

3

You sell $1K+ offers and want to master this.

You're a coach, consultant, or expert selling premium offers at $1,000 and above, and webinars are already how you sell them. You don't want to dabble. You want to own the machine that fills the room every single week.

Who this is NOT for

If you don't have an offer yet, or you've never made a sale, save your $97. This is built for people with something proven to sell who just need more of the right people in their webinar. Come back when that's you.

Who's Hosting This:

Stephen Blackburn Stephen Johnson

We're Stephen and Stephen, the founders of RFA (Rich From Anywhere). We've spent the last decade running paid ads, filling webinars, workshops and multi-day challenges, and training business owners to run the whole machine in-house without relying on agencies.

  • Stephen and Stephen with Myron GoldenRan Myron Golden's ads for over 2 years, profitable every single month, including a 7x return on his very first campaign
  • Featured on major podcastsFeatured on some of the biggest podcasts in the world, teaching how to fill and convert webinars with paid ads
  • Working with Graham CochraneSet up the paid ads system that fills Graham Cochrane's webinars. His very first ad campaign ever had customers in week one.
  • Working with Arvin HaddadHelped Arvin Haddad generate multiple six figures in sales on his first 5 day challenge
  • Working with Vivian RandolphBuilt Vivian Randolph's entire webinar system from scratch: under $2 leads and 60+ people live on her very first webinar, with zero posting
  • Working with Shaquanna Brooks, Ms.BusinessHelped Shaquanna Brooks (AKA Ms.Business) cut her cost per lead by 54% and fill 800-900 person weekly webinars

A Few Things We're Breaking Down Inside

Why some events fill with buyers while others fill with freebie seekers, and the one decision, made before you spend a dollar, that determines which room you get
The single most expensive mistake people make when reading their ad numbers (if you've ever compared your results to someone else's, you're probably making it right now)
What actually determines whether your ads work in 2026. It's not targeting, it's not budget, and most people are still optimizing the wrong thing
The exact benchmarks we hold our own campaigns to before we scale, so you know if your machine is healthy or quietly bleeding money
The follow-up play almost nobody is running yet that reaches every attendee after your event without you, a setter, or a single manual dial
How to run the same event every single week without burning out, running out of people, or ever writing a new presentation

Grab Your Ticket For $97Lifetime replay included · Only 50 seats

The Client Machine Workshop

A 2-hour live workshop, plus everything below.

$97

This workshop is capped at 50 seats so the live Q&A stays intimate. When they're gone, they're gone.

  • The live 2-hour workshop with open Q&A, hosted by both of us
  • Lifetime replay access, rewatch any section whenever you need it
  • The Event Flow Chart, the complete pre-event and post-event sequence, mapped
  • The Benchmark Sheet, the numbers we hold our own campaigns to
Grab Your Ticket For $97 Secure checkout. Access details emailed immediately.

The One Gem Guarantee

If you don't hear at least one thing that changes how you run your next event, email us within 7 days and we'll refund the $97. You keep the replay. We're not worried.

You've Got Questions. Good.

What if I can't attend live?

You get lifetime access to the full replay within 24 hours. We recommend attending live for the Q&A, but the replay covers everything.

I've never run a webinar. Is this for me?

You're welcome to join, and what you learn will likely skip you past a lot of unnecessary mistakes. But this workshop is built for people who already run webinars and want more of the right people in the room. Most of what we cover assumes you have an event running and numbers to look at. If you haven't hosted one yet, you'll still leave with the full picture of what to build.

I already run webinars every week. Will this be too basic?

The foundation moves fast, and then we get into the parts most people have never seen: our benchmarks, angle testing, the backend systems, and the AI follow-up play. Experienced operators tend to get the most out of this.

Is this about Facebook ads specifically?

The traffic section is built on Facebook and Instagram ads, because that's what we've spent $10M+ on and it's still the most reliable way to fill events. The event, page, and systems sections apply no matter where your traffic comes from.

Will you be teaching step-by-step, click-here tutorials?

No. We're showing you the whole system and why each piece matters, not walking through button clicks that'll be different in three months anyway. You'll understand how it all fits together, which is the part most people never get. We'll be sharing gems that took us hundreds of events to finally understand. And honestly, just one of them can change your results more than another year of tutorials.

Will there be a workbook?

Yes, and we recommend you print it. You'll be able to score each part of your machine as we go and take notes on how to improve each part. At the end you'll find out what level you're actually operating at. Most people are surprised by the number.

Do I need special software?

No. Everything we cover works on any platform. Where tools matter, we'll show you what we use and why, and you're welcome to use them if you want.

Your Next Webinar Could Look
Completely Different.

You're one machine away from a completely different business. Same offer. Same close rate. A full room of strangers becoming clients, week after week, whether you posted that day or not.

Grab Your Ticket For $97 Lifetime replays + one-gem guarantee

Stephen & Stephen | RFA

P.S. If you skipped to the bottom: this is a 2-hour live workshop on the AI-powered machine we use to fill webinars with buyers on demand. It's $97. Live Q&A at the end. Lifetime access to the replay. Only 50 seats available. If you're running webinars and the room should be fuller than it is, this is the room to be in.

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